Advertising

Cannabis Brand Marketing: Navigating Mature & Emerging Markets

Cannabis Brand Marketing: Navigating Mature & Emerging Markets

The cannabis industry is experiencing a fascinating dichotomy: while states like California and Colorado are seeing market consolidation after years of growth, newly legal states like Ohio and New York are just beginning their green rush. For cannabis brands, this creates both challenges and opportunities in connecting with consumers. Let’s…
Why Are 15-Second Video Ads More Beneficial Than Longer Ads?

Why Are 15-Second Video Ads More Beneficial Than Longer Ads?

“Engage Faster, Impact More.” In an age where consumers are constantly bombarded with content, capturing attention has become a challenge for brands. For businesses in the cannabis industry, standing out in a crowded market is even more critical. Enter the 15-second video ad—a compact, impactful format changing how cannabis companies…
Cannabis dispensary dopecast

Why Is Advertising for 5 Months More Effective Than 3?

Imagine you’re walking into your favorite cannabis dispensary. The sleek digital menu screen at the entrance catches your eye, displaying vibrant ads for the latest products. You’ve seen these ads before, maybe last week or the month before, and something about them feels familiar. Without even realizing it, you’re more…